Name
Matteo Baratin

Currently work for
Accenture SONG (ex FJORD)

Currently work for
Accenture SONG (ex FJORD)

Local time

                                        Nice to meet you! I'm a Digital Product Designer and I craft user experiences that make a difference in the digital world (10+ years), helping businesses develop ideas and turn them into exceptional products that excel in both function and aesthetics.

I reach new peaks 🥾 in the Dolomites

🎮 Action, RPG and JRPG game, (but not only)

I prefer the 📷 printed photos

Affinity with dystopian movies of Yorgos Lanthimos and Ari Aster 🍿

IMG_4376-1

1. Experience

Born in 1991 and raised in Padua, I studied the fundamentals of color, form, art, and design at the Istituto Statale d'Arte in Padua. My passion for design and human interaction drew me to the work of Don Norman, John Maeda, Alla Kholmatova, and Steve Krug. Over time, this passion led me to explore Human-Computer Interaction, Human-Centered methodologies, and Accessibility in digital products more deeply. Combining these interests with my UI and Visual Design skills has shaped me into a curious, multidisciplinary designer who's always experimenting.

 

2. What I do

I help companies build successful digital products. As a Lead Designer, I guide design streams, manage roadmaps, provide mentorship, and work closely with stakeholders to share progress and results, all in collaboration with the Design Director. At Accenture SONG, every project is different, and this variety lets me work across research, design, prototyping, and user testing.

3. Mindset

We're living through a truly exciting decade for design. Never before have we seen such a mix of concern and excitement, as if new technologies could upset the balance of the whole sector. Yet never before have we had so many resources and so much freedom to experiment.

As designers, we have a natural sense of sensitivity, empathy, and creativity — values that have always guided innovation and digital transformation. The gap with developers keeps narrowing: at every annual Config, Figma introduces new tools that bring design and development closer together, encouraging a tighter dialogue between the two roles.

The value of our work is directly tied to how well our ideas are executed and integrated. That's why good design can't truly succeed if it isn't respected in development. To make that happen, it's our job to close the distance, speak the same language, and work together to solve any integration challenges.

 

Awards

DESIGN CONCEPT ŠKODA 2026 @ RED DOT AWARD

GOLD AWARD 2024 ŠKODA FLOW DS DESIGN SYSTEM @ IF DESIGN AWARD

SITE OF THE DAY @ CSS DESIGN AWARDS

HONOR MENTION @ AWWWARDS

MOBILE EXCELLENCE @ AWWWARDS

SPECIAL KUDOS @ CSS DESIGN AWARDS

BEST INNOVATION AWARDED @ CSS DESIGN AWARDS X 2

BEST UI DESIGN AWARDED @ CSS DESIGN AWARDS X 2

BEST UX DESIGN AWARDED @ CSS DESIGN AWARDS X 2